Fred Herzog, Claudia Gochmann (text), Sarah Milroy (text), Jeff Wall (text), Douglas Coupland (text)

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"Fred Herzog’s bold use of colour in the 1950s and 60s set him apart at a time when the only art photography taken seriously was in black and white.
His early use of color make him a forerunner of 'New Colour' photographers such as Stephen SHORE and William EGGLESTON, who received widespread acclaim in the 1970s.
Herzog images were all taken on Kodachrome, a slide film with a sharpness and tonal range that, until recently, could not be reproduced in prints, and his choice of medium limited his exhibition opportunities.
However, recent advances in digital technology have made high-quality prints of his work possible, and in the past few years his substantial and influential body of work has been available to a wider audience.

'Fred Herzog: Photographs' showcases this innovative artist's impressive oeuvre in a beautifully crafted volume of early color and urban street photography.
Providing authoritative texts are four titans of the art community: Jeff WALL anchors Herzog's place in the history of photography, Claudia GOCHMANN sets his work in an international context and Sarah MIKROY and Douglas COUPLAND provide additional commentary." (publisher's note)

About the photographer (*1930 in Friedrichshall, Germany):
Fred Herzog immigrated to Canada in 1952, spending time in Toronto and Montreal before arriving in Vancouver in 1953.
He worked as a medical photographer at St. Paul’s Hospital while taking photographs in his spare time.
In the 1960s and 1970s, Herzog taught in the fine arts departments at the University of British Columbia and Simon Fraser University.
His photographs are held in numerous private and public collections, including the Vancouver Art Gallery and the National Gallery of Canada. Fred Herzog has participated in exhibitions across the country—at the National Gallery of Canada, Presentation House Gallery, Vancouver Art Gallery and UBC Fine Arts Gallery (now the Morris and Helen Belkin Art Gallery)—and around the world, from the Laurence Miller Gallery in New York to the c/o Berlin in Germany.

"Mit Fred Herzog's kühner Verwendung der Farbe in den 50er und 60er Jahren stach er zu einer Zeit heraus, als die einzige Kunst, die ernst genommen wurde, in Schwarzweiss war.
Sein früher Gebrauch von Farbe macht ihn zu einem Vorläufer der 'New Color'-Bewegung, die durch Fotografen wie Stephen SHORE und William EGGLESTON in den 1970er Jahren weit verbreitet wurde.

Herzogs Bilder wurden alle auf Kodachrome aufgenommen, einem Diafilm mit einer Schärfe und einem tonalen Bereich, der bis vor kurzem in Drucke nicht reproduzierbar war, und seine Wahl des Mediums beschränkte seine Ausstellungsmöglichkeiten.
Die jüngsten Fortschritte in der Digitaltechnik machten es jedoch möglich, qualitativ hochwertige Drucke seiner Arbeit anzufertigen und machten seine umfangreiche Arbeitin den vergangenen Jahren ist sein umfangreiches Werk für ein breiteres Publikum verfügbar.

'Fred Herzog: Photographs' zeigt das beeindruckende Oeuvre dieses innovativen Künstlers in einem wunderschön gestalteten Volumen der frühen Farb- und Stadtfotografie.
Die Texte wurden von vier Titanen der Kunstgemeinschaft verfasst: Jeff WALL verankert Herzog in der Fotografie-Geschichte, Claudia GOCHMANN setzt seine Arbeit in einen internationalen Kontext und Sarah MIKROY sowie Douglas COUPLAND geben zusätzliche Kommentare." (publisher's note)